taylor-bascom chair &
vilas distinguished
achievement professor


university of wisconsin-madison, life sciences communication

morgridge institute for research

affiliate appointments
center for european studies; nelson institute for environmental studies; neuroscience & public policy program; robert f. and jean e. holtz center for science and technology studies


education
b.a. equiv., johannes gutenberg-
universität mainz
publizistik (nebenfächer:
politikwissenschaft, betriebswirtschaftslehre)

m.a., university of
wisconsin-madison
journalism & mass communication

ph.d., university of
wisconsin-madison
mass communications
(ph.d. minor in political science)

 

select monographs

dietram a. scheufele
[DEE-trum SHOY-full-uh]



short bio

Dietram A. Scheufele is the Taylor-Bascom Chair in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison and in the Morgridge Institute for Research, and a Distinguished Research Fellow at the University of Pennsylvania's Annenberg Public Policy Center.

He is an elected member of the American Academy of Arts and Sciences, the German National Academy of Science and Engineering, and the Wisconsin Academy of Sciences, Arts & Letters. Scheufele is also an elected fellow of the American Association for the Advancement of Science and the International Communication Association, and a lifetime associate of the U.S. National Research Council.

He has won teaching awards from both universities at which he has held tenured appointments, including the Chancellor’s Distinguished Teaching Award at UW, the Cornell University College of Agriculture and Life Sciences Young Faculty Teaching Award, and the University of Wisconsin–Madison College of Agricultural and Life Sciences Spitzer Excellence in Teaching Award.

Over the course of his career, Scheufele has held fellowships or visiting appointments at a number of other universities, including Harvard, Penn, the Technische Universität Dresden, the Ludwig-Maximilians-Universität München, the Westfälische Wilhelms-Universität Münster, and - most recently - the Universität Wien.

His consulting portfolio includes work for DeepMind, Porter Novelli, PBS, WHO, and the World Bank.

public scholarship and service

Scheufele currently co-chairs the National Academy of Sciences, Engineering, and Medicine’s Standing Committee on Advancing Science Communication Research and Practice. He also serves on NASEM’s Division of Behavioral and Social Sciences and Education Advisory Committee, the LabX Advisory Board, and the Board on Health Sciences Policy. Since 2012, he has co-organized four NASEM Sackler Colloquia on the Science of Science Communication.

At UW, Scheufele has served on most of the university's main governance bodies, including the University Committee (Executive Committee of the Faculty Senate), the Social Sciences Divisional Committee, the University Committee for Honorary Degrees (which he currently chairs), the Provost Search & Screen Committee (twice), the Campus Diversity and Climate Committee, and the UW-Madison Athletic Board.

 

research

Scheufele's work examines the social effects of emerging science and technology. He is author or co-author of over 200 articles and monographs, and one of the most widely-cited experts globally in the fields of misinformation, media effectsscience communicationpolitical communication, and science & technology policy. 

His research has been recognized with awards from both professional and scholarly organizations, including the American Association for the Advancement of Science, the Association for Education in Journalism and Mass Communication, the International Communication Association, the National Academies of Sciences, Engineering, and Medicine, and the World Association for Public Opinion Research.

Extramural support for Scheufele's research program comes from a wide variety of public and private funders, including the National Science Foundation, the U.S. Department of Agriculture, the John Templeton Foundation, Rita Allen Foundation, the Gordon and Betty Moore Foundation, and the U.S. Department of Energy.

 

 

contact information

University of Wisconsin–Madison
310 Hiram Smith Hall (map)
1545 Observatory Drive
Madison, WI 53706-1215

(v) +1.608.262.1614
(f) +1.608.265.3042
scheufele at wisc.edu
dscheufele at morgridge.org

social media:
Twitter
LinkedIn

 

curriculum vitae

Complete CV in portable document format

For more information, see Google Scholar, Microsoft Academic, and ORCID.

office hours

During the academic year, click here to schedule an appointment.

 

what's new

(Click here for recent media coverage.)

April 28, 2022: Elected member, American Academy of Arts and Science

March 31, 2022: Addressing inaccurate and misleading information about biological threats through scientific collaboration and communication in Southeast Asia; new NASEM report co-chaired with Abhi Veerakumarasivam

February 10, 2022: How can science (communication) overcome its own silos and the distortions of algorithmically-curated information ecologies? Dominique Brossard's and my thoughts in Science magazine

December 13, 2021: Instinctual reactions among scientific and policy communities to a perceived misinformation problem are guided more by good intentions than solid social scientific evidence; new article available open access in JARMAC with Nicky Krause and Isabelle Freiling

October 14, 2021: What we know (and don't know) about the problem of science misinformation and the efficacy of practical, scalable solutions; panel conversation with La Fundación Española para la Ciencia y Tecnología

September 3, 2021: Open Science's surprising unscientific approach to making science more reliable and why it matters especially for the communication discipline; new piece with Isabelle Freiling et al. in Journal of Communication

August 2, 2021: How politics can feed anti-Facebook et al. sentiment and exacerbate perceived news bias ... on both sides of the political aisle; new study with Mikhaila Calice et al. in New Media & Society

June 24, 2021: The "infodemic" infodemic; what we're getting wrong about misinformation and science communication; short impulse talk for ALLEA Future of SciComm conference

June 17, 2021: Why science's search for public pathologies is unhealthy, unhelpful, and ultimately unscientific; an argument against interventionist science communication with Nicky Krause et al. in the American Scientist

May 19, 2021: From CRISPR to COVID: Communicating science in an age of moral dilemmas, uncertain science, and polarized politics; talk at the Roslin Institute, University of Edinburgh, UK (virtual)

April 30, 2021: What we know about effective public engagement on
CRISPR and beyond; new article in PNAS with Nicky Krause et al.

April 22, 2021: New article with Isabelle Freiling et al. in New Media & Society on Believing and sharing (mis)information during COVID-19

April 16, 2021: Keynote, Huang Fellows symposium on The Struggle between fact and fiction, Duke University

April 9, 2021: New colloquium issue of PNAS on Misinformation about science in the public sphere, co-edited with Andy Hoffman, Liz Neeley, and Czerne Reid

April 8, 2021: New instruments, paradigms, and information ecologies:
The (ongoing) growing pains of our discipline; keynote, Dach 21, Zurich (virtual)